MAB’s Christoph Mueller Promotes Malaysia as an Alternative to Bali

16th Feb 2016

If you are at least a bit tired of going to Bali for every single holiday Malaysia Airlines Berhad CEO Christoph Mueller has a very good alternative for you. Malaysia.

Chatting with the reporters during the Singapore Airshow Aviation Leadership Conference this Monday, MAB CEO said:

We will introduce our new airline in the months to come in Australia, really doing roadshows and demonstrating what we can offer to nice places like Kota Kinabalu and so forth.

Mueller also added:

But I would like to do that in conjunction with promoting Malaysia as a destination. The diversity [in Malaysia] is such that one you come here, if you like it, you can come back three or four times without repeating yourself because you can go to east Malaysia, you can go to Langkawi. And it is a good alternative if you have been 15 times to Bali and you want to see something else.

This will, of course, interest Malaysia Airlines’ passengers coming from Australia most, especially after MAB lost many of them once it cancelled its flights to Amsterdam and Paris, leaving London as its only destination in Europe.

According to Mueller, when it comes to Australia, Penerbangan Malaysia will now focus on the traffic to Malaysia and the rest of Asia.

Mueller said:

It is a nice byproduct that we still carry passengers to Europe just to London from now on. But it is not traffic which is valuable enough to buy new aircraft for.

Regarding Malaysia Airlines’ well known poor financial position, which led the company to a wide refurbishing in 2014, the airline’s CEO said it is beginning to improve and that the revenue per km is now positive.

He said:

We just have capacity for existing demand. I think we are not in the business to further shrink. I recently was flying back from Melbourne to Kuala Lumpur and I was downgraded to economy because business class was fully booked. That was good news.

The airline is still pondering whether it should change the brand name and the livery. The two have been damaged heavily following the Mh370 and MH17 disasters in 2014.

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