Customers of Malaysia Airlines Bhd (MAB), who want to fly from Kuala Lumpur to London, United Kingdom from today until 31st March next year can now take advantage of a special promo deal the carrier is offering exclusively for this route.
The offer is available, however, only this week, after which it will expire. With it, MAB guests can fly to the capitol of the United Kingdom from its counterpart in Malaysia from as low as RM2,499 on Economy Class and from RM10,499 on Business Class.
MAB Chief Commercial Officer Paul Simons said the following while promoting the offer:
We expect this offer to be very popular. Customers who know a good bargain when they see will no doubt book early, meaning that these amazing low prices will be snapped up quickly. And don’t forget, when you get to the UK the stronger Ringgit makes it go further too.
Mr Simmons also mentioned that the carrier will have something special to offer to its passengers in terms of in-flight entertainment and meals, including on-demand dine service and 30kg and 40kg baggage allowance for Economy and Business class, respectively.
Malaysia Airlines Done With Cuts, Turns to Lower Fares Now
It appears that there will be no more (at least not significant) staff or route cuts for MAB, but the airline is still struggling to regain its lost market share. This means its passengers, especially those flying Economy Class, might see some lower fares in the future.
The carrier still suffers from a bad image caused by the two back-to-back plane disasters in 2014, when flights MH370 disappeared in March somewhere in the Indian Ocean and MH17 was shot down over eastern Ukraine in July same year. As a result, current passenger loads at MAB are below 70 per cent, but the new CEO Peter Bellew might just have a solution for this.
We need to aggressively push our product… that is our biggest priority right now. Most of the cost cutting is done, now it is about refinement. We have got better in our purchasing, handling cost is 50 percent lower, catering cost is 20 per cent lower and fuel 5 per cent to 6 per cent lower. It is getting much better. We need to be nimble and fly smarter.