David Foster Named as New AirAsia Global Brand Ambassador

13th Aug 2015

AirAsia yesterday announced that its new global brand ambassador will be David Foster, Canadian musician, composer, songwriter, arranger and record producer.

The Grammy award-winning musician will help the carrier market its premium range of products through several exclusive campaigns. The partnership will include a variety of engagement activities for AirAsia customers and Foster’s fans, including the opportunity to meet the musician during a concert/

AirAsia Group CEO Tony Fernandes said the partnership is intended to improve the carrier’s products and establish a new market for it as it grows from a low-budget to a value-carrier company.

Fernandes said:

David is an old friend and we’ve created many hits together over the years. David is a legend and I’m looking forward to creating many more hits through this collaboration, especially on our Premium offerings.

The new brand ambassador for AirAsia said:

AirAsia is a highly regarded brand that is nothing short of an amazing success story. Congratulations on the recent milestone of flying 300 million guests in the short span of only 14 years! I am happy to represent their excellent premium product range and I look forward to a great relationship with AirAsia as we embark on this partnership.

AirAsia Opening a New Route to India

Meanwhile, AirAsia has also announced the opening of a new route between Malaysia and India.  Beginning on 27 August, the carrier will fly three times per week between Kuala Lumpur and Goa.

Tony Fernandes tweeted the following about this:

Looking forward to our Kuala Lumpur-Goa first flight on Aug 27.

Fernandes also said that the best tweet using the hashtag #airasiagoa will be rewarded with two free seats.

Earlier this year (in March), AirAsia opened another route to India. The carrier then launched a Kuala Lumpur-Visakhapatnam route.

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