AirAsia To Launch Regional Monthly Pass

20th Nov 2014

The low-cost giant has pioneered the budget travel in Asia when Tony Fernandes, a Malaysian recording mogul, bought the loss-making and debt-laden carrier from the government for a token sum of MYR1 ($0.26) in 2001.

The airline revolutionized air travel in Asia with its low-cost business model, the first of its kind in the region.

The low-cost carrier has been trailblazing in air travel industry in Asia, especially in Southeast Asia, with its signature all year-round low fare, along with its periodic seat sale that has turned so many people across the region to travel by air.

Now, the airline is going to introduce another revolutionary product in the region, the monthly air pass. It will allow customers to travel more often than ever before without needing to punch a hole in their pocket.

Dubbed AirAsia ASEAN Pass, it will allow holders to visit up to 10 different destinations across Southeast Asia for one month at an incredibly low price – MYR499 (US$148). Since airport taxes differ from country to country, it is not included in the travel pass.

The pass, however, is not only targeted at citizens from ASEAN-member countries, as it is also open to any tourists visiting within the region.

The pass will be up for booking starting January 15, 2015 and details of the mechanics or rules governing the product will also be available by then.

The popularity of low-cost travel across Asia has exploded in the last ten years and has seen dozens of LCCs sprouting up like the proverbial mushroom that has put a challenge to AirAsia's dominance.

According to industry analysts, air travel in the Asia Pacific region will grow by 6.7% annually in the next 20 years, from 780 million in 2010 to more than 2 billion in 2030.

Currently, LCCs account for 25% of air travel market in the region and still growing at the expected level.

The Asia-Pacific region is host to fast-growing economies with a fast-growing population wanting to travel outside their own country stoking air travel demand in the region.

The ASEAN region will soon have a common market system patterned after European model, which allows liberalized entry of products and services within their national borders and these include intraregional travel.

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