The 2017 AirAsia’s Runway Ready Designer Search has been expanded and will cover all ten countries of the ASEAN region.
Chief executive officer at AirAsia Bhd Aireen Omar said:
ASEAN is a region filled with rich culture, which has inspired many fashion designers across the globe. But most importantly, ASEAN also has a strong talent pool which we hope to help bring to the forefront of the fashion industry through this regional designer search. We are very proud to announce that we have expanded the AirAsia Runway Ready Designer Search to all ten ASEAN countries, and we can’t wait to see what this year’s competition will bring.
Founder of Kuala Lumpur Fashion Week Ready to Wear Andrew Tan added:
We are delighted to once again partner with AirAsia for AirAsia Runway Ready Designer Search 2017. The energy and creations witnessed last year was fantastic which is why we are even more eager to see what is in store for this year with the expansion of five additional countries in ASEAN.
AirAsia Runway Ready Designer Search is without a doubt one of the most prestigious designer search event in the ASEAN region. With enormous media and industry exposure provided to all the finalists, it has shortened the gap between dreams and reality for those who aim to have their own brand one day. We can’t wait to see all the finalists feature their collections down the runway this August at the KLFW RTW 2017.
The regional designer search will include a number of prizes, including RM350,000 for the winner. The winner will also get a slot in the Kuala Lumpur Fashion Week Ready to Wear next year and RM25,000 from FashionValet which they can use to produce a capsule collection they can then sell on FashionValet.com. Finally, AirAsia will also reward the winner with flight tickets and 150,000 AirAsia BIG Points.
The search will go through the capital cities of each ASEAN country between April and June this year. Once two best designers are chosen they will have the chance to represent their countries at the Grand Finally in Kuala Lumpur, Malaysia this August.