Malaysian low-budget carrier AirAsia has announced a new, revamped one-click payment system thanks to which its BIG members will have a much easier time using and storing debit and credit card information on airasia.com and AirAsia mobile app.
The new payment system, called Xpress Pay, will replace BIG Pay. It accepts all major debit and credit cards – Visa, MasterCard, American Express and JCB.
To celebrate the new Xpress Pay, AirAsia announced a new promotional offer, starting on 8th November:
To celebrate the enhanced Xpress Pay, AirAsia is giving away 100 BIG Points to all new and existing AirAsia BIG Members who add at least one card to their account.
With the new system, members will have access to a quicker checkout and will also be able to grab promotional fares easier, said AirAsia in a statement. All the customer will have to do is pick one pre-stored card (customers can have up to 10 pre-stored cards) and enter the Card Verification Value (CVV) in order to complete a purchase.
AirAsia BIG members will also no longer need to enter their details every time they are buying flight fares.
AirAsia Marketing Wins More Accolades
Meanwhile, while AirAsia is enhancing its one-click payment system, its marketing is also receiving accolades.
AirAsia marketing campaigns have received prizes and praises at the recent Mega Awards held in Toronto by Airline Information and by Marketing Excellence Awards by Advertising + Marketing Magazine held recently in Kuala Lumpur.
AirAsia won the Gold Award for Social Media Category and the Silver Award for CSR Category for its “Traveling Beruang” campaign at the Marketing Excellence Awards.
At the same time, the airline’s BIG Loyalty Programme “Final Call Sale” and “Value Pack” campaigns were named “Campaign of the Year for Ancillary Revenue and Merchandising” and for “Travel Co-Branded Card” at the Mega Awards in Toronto.
The carrier also won the Silver Award for the “Innovation of the Year” for “Travel Co-Branded Card” and for the “Excellence in Loyalty Marketing”.
Spencer Lee, AirAsia Bhd head of commercial said:
These awards are solid testaments to the effectiveness of our engagement with our guests; and we are humbled that industry experts agree with us. “I would like to congratulate the team for working hard to plan and execute these campaigns, and we will further explore new ways to create more exciting campaigns in the future.