AirAsia Partners with Rakuten, Alongside Berjaya Group and BonusLink

5th Sep 2017

AirAsia BIG, AirAsia Group’s loyalty provider, Berjaya Group’s affiliate program B Infinite and BonusLink have teamed up with Rakuten Trade Sdn Bhd and have become part of its unique rewards programme.

Speaking about the new partnership, AirAsia BIG Loyalty Programme Head of Commercial for Singapore and Malaysia Kathleen Leong said:

This partnership is a win-win-win for the broker, affiliate and investor. By tying up with Rakuten Trade, we are expanding our system and exposing new customers to other means of earning and redeeming AirAsia BIG points. The affiliation comes at an opportune time as we have also just recently launched the AirAsia Freedom Flyer programme that pledges to open up a world of rewards, recognition, and privileges previously enjoyed by a select few in similar programmes, to as many people as possible.

Rakuten Trade Managing Director Kaoru Arai said in a statement:

As the first fully online trading platform, we must continue to enhance our product servicing by differentiating ourselves from current industry standards. Emulating a similar rewards model currently employed by Rakuten, Inc, we are pleased to be officially launching a first-of-its-kind three-partner rewards ecosystem. The new ecosystem provides us with an ideal way to not just attract retail investors who may have never traded before but to also continue to impress and entice existing traders. We look forward to building this three-way partnership into something very special and long lasting.

BLoyalty Director of Retail & Innovations Yau Su Peng added:

We are therefore pleased to collaborate with Rakuten Trade, the country’s first completely online equity broker, in its launch of the country’s first rewards eco-system for investors. B Infinite is constantly open to win-win partnerships that will benefit our members and believe that this collaboration with Rakuten Trade will well serve their lifestyle needs. Congratulations Rakuten Trade and a warm welcome to the B Infinite family!

Victor Goon, BonusLink Loyalty General Manger said the partnership with Rakuten is a way to elevate BonusLink brand to another level:

With this savvy new trading platform that is already making waves in the market, there are now more ways to collect BonusLink points.

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