AirAsia Bhd has partnered with the Australian-based international services and brokerage group Charterprime. Charterprime, which focuses its business mainly on the Asia-Pacific, has agreed to partner with the Malaysian to help it reduce the cost of fuel and oil, hedge against market volatility, as well as for foreign exchange.
Charterprime is an international financial group, with the focus on brokering of financial products and financial exchange (FX).
Managing partner at Charterprime Mathew Tate said:
AirAsia has been a great success story in all of our key markets so this arrangement is an effective and high-profile way for us to build brand awareness and appeal directly to new clients. Charterprime is proud to partner with a business that shares the same values as we do and the synergies we have in common will ensure the continued growth of our market share in South-East Asia and beyond.
Simon Stephen, also a managing partner at the company, added:
The partnership with Tune Group has already delivered significant benefits to our business. It has also showcased our unique capabilities and expertise in financial spot and futures products. More broadly it aligns with Charterprime’s strategic goals to target key institutional partnerships that deliver exponential growth over the long-term.
AirAsia Signs MoA with Terengganu Government
The biggest Asian budget airline has also signed a Memorandum of Agreement (MoA) with the Terengganu state government and will help it to promote local tourism.
Aziz Bakar, member of AirAsia Bhd’s board of directors said:
With this collaboration, we will drive our marketing efforts to promote Terengganu as a must-visit destination in Malaysia. We are confident this will contribute significantly in achieving the state government’s target of 5.5 million tourist arrivals in Terengganu for this year.
Ahmad Razif bin Abdul Rahman, Terengganu chief minister commented:
Terengganu is ready to be known as a tourism state with efficient land and air accessibility, with good services, modern infrastructures and treasures of nature, culture and heritage. The additional Johor Bahru to Kuala Terengganu direct flights will definitely boost the arrival of tourists into Terengganu.
As a part of a new partnership AirAsia will establish a new direct route from Johor Bahru to Terengganu. This route will take off on 22nd June 2017.