AirAsia Launches Fly Smarter Campaign in Australia

8th Nov 2016

Malaysian carrier AirAsia Berhad entered Australia nine years ago. Now, the biggest low-cost carrier in Asia wants to thank Aussies and also help educate them on how they can “Fly Smarter” by launching a campaign under the same name.

Linda Na, Head of Marketing for Australia at AirAsia said:

Our new campaign will appeal to Aussies who choose to Fly Smarter, to save money on their flight and spend the savings at their destination. There is a common misconception that low cost airlines cut corners to offer low fares. We are able to offer low fares because of our meticulous low cost management measures and by carrying only what passengers need and choose.

What does the "Fly Smarter" Campaign Look Like?

The “Fly Smarter” campaign includes a series of short videos featuring a brand personality who explains through what hoops AirAsia goes to maintain low costs for long travel between Asia and Australia.

Here are some of the major points of the “Fly Smarter” campaign:

  • Pay-as-you go frees crews from handing out unnecessary extras. This means AirAsia and its passengers have less waste to deal with.
  • No First Class and less Business Class space and more Economy Class seats means more passengers aboard the aircraft. This way AirAsia can save cost on fuel.
  • AirAsia also saves on fuel costs by operation a fleet of modern aircraft and keeping them as light as possible.
  • Since there are no seatback hardware and wiring, AirAsia can save on fuel even more. Instead, passengers can bring their own tablets and watch whatever they have loaded on it.
  • A low-cost AirAsia Airbus A330 Economy Class seat has the same legroom as an A330 Economy Class seat you could get with a full-service airline.

AirAsia X flies twice each day from Kuala Lumpur International Airport in Malaysia to Perth (a total of 14 flights a week) and also flies 18 times per week to Melbourne, 17 times to Sydney, 11 times per week to Gold Coast and 7 times (once per day) to Auckland.

AirAsia to Launch Langkawi-Hong Kong Service

Meanwhile, AirAsia is also launching Langkawi-Hong Kong service. Speaking about this airline’s CEO Tony Fernandes said the performance of the hub at Langkawi Airport “bodes well for the development of secondary hubs”

Fernandes also added in an interview for CAPA TV:

We hope that governments, such as the Malaysian Government and others in ASEAN, will see that there's a lot of business to be done at secondary airports.

AirAsia Warns About WhatsApp Recruitment Scam

The carrier also issued a warning to its customers regarding a recruitment scam currently circulating via WhatsApp applications. The app is offering jobs with AirAsia and "promises" an insurance coverage of RM100,000, thrice-monthly salary payouts, free AirAsia flights and other things.

Of course, none of these benefits are actually real orhave anything to do with AirAsia.

AirAsia said in a statement about this scam:

AirAsia would like to confirm that this is a scam which uses the AirAsia brand without authorisation, to lure the public to participate in its scheme. We strongly advise the public to disregard such scam and not to click on any links or to provide any personal details. AirAsia shall not be held liable for any claims pertaining to the false scheme.

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