The new LTD T-shirts are designed by AirAsia Allstars employees and will be similar in looks to the cabin crew uniforms, with the addition of the MAKNA (National Cancer Council of Malaysia) logo. The will also feature the tagline “A Meaning To Life” on the backs.
The retail price per one shirt will be RM30.
General Manager of MAKNA Farahida Mohd Farid said:
Cancer being a global threat has pushed MAKNA to work towards in keeping the newly diagnosed cancer cases low. This effort needs continuous awareness and support from all. Preventive programs are important to keep survival rate high through early detection. MAKAN Mobile Mammogram Unit aims to tackle early detection of breast cancer which is the number one killer for women.
Partnership with AirAsia Berhad is an opportunity to voice out our nationwide appeal and stress a meaningful message to the public as well give a feel good factor of wearing these special edition t-shirts and hopefully for them to get themselves checked regularly.”
CEO of AirAsia Berhad Aireen Omar said:
All proceeds from the sales of this limited edition t-shirts will be channeled directly to the National Cancer Council of Malaysia. We hope to lend a helping hand and contribute towards the cause of eradicating cancer, as well as to provide much needed care for those who are not able to afford it through this #AirAsiaMAKNA campaign. More than a hundred thousand cancer patients have received assistance from MAKNA and we hope to boost the number even further from the funds collected from this campaign.
More importantly, this campaign is specifically designed to generate awareness and ensure the public are well educated about cancer. MAKNA will also be present at all of our sales location to provide valuable information about cancer prevention and the services they provide for cancer patients. The t-shirts’ designs are very cool and we feel it is a positive way to raise much needed attention to this cause, and perhaps be a “walking billboard for cancer awareness.
AirAsia Photo Contest
In combination with selling the t-shirts AirAsia is also having a photo contest that everyone who buys a MAKNA shirt can participate. All they have to do is to be at their most creative while wearing the t-shirt and upload the photo on Instagram or Twitter with the hashtag #AirAsiaMAKNA. AirAsia will pick the lucky winners at the end of the campaign in June.
The #AirAsiaMAKNA t-shirts will be sold at on-ground events.
More information about the campaign is available at www.airasia.com/airasiamakna.