Malaysian low cost carrier AirAsia has partnered with a provider of in-flight entertainment and connectivity roKKi to offer its guests access to Twitter while flying one of its planes.
Tony Fernandes Launched the Service From 10,000 Feet
AirAsia CEO Tony Fernandes ‘launched’ the service from 10,000 feet above sea level together with Twitter Managing Director, Online Sales for Asia Pacific, Aliza Knox.
The airline’s customers will be able to use Twitter on any altitude the plane gets them by first purchasing a roKKi Chants Instant Messaging package. This includes access to WhatsApp, WeChat, KakaoTalk and LINE.
The package costs RM9 and has three megabytes of total data usage. The Wi-Fi service will be available on nearly 4,000 flights per month although this number will increase as more AirAsia planes are equipped with it.
'Stay Connected Whether on Ground or in a Flight'
roKKi Chief Executive Officer Adrian Lim said about the partnership with AirAsia:
We’re delighted to have Twitter join the roKKi family. Our focus has always been to provide airline partners with cost-efficient IFEC services and to ensure guests have access to existing entertainment on board.
Lim continued:
Providing guest access to the latest Tweets from 10,000 feet above sea level is another milestone for us. Chatting, whether through IM apps or social media, is an integral part of our lives and our aim is to help everyone stay connected even while they’re above the clouds.
Twitter’s Director of Business Development Arvinder Gujral said:
People love using Twitter as we show you what’s happening in your world right now. Our users want to stay connected, check their timelines and Tweet, whether they are on the ground or in a flight.
Gujral also added:
Through this partnership with roKKi, we are the first social media app available via Wi-Fi on AirAsia flights, enabling travellers to continue their live, public conversations on Twitter as well as stay up to date on the news that matter most to them.