Why live a boring life with no excitement? Malaysian carrier AirAsia asks this question and calls its customers to seek a challenge and do something they haven’t done before in their latest brand campaign called “Live Life Unexpected”.
The airline will not be alone in this campaign, however, as it developed it together with Entropia. The campaign was launched on social media, YouTube and other online platforms, but also in print media and will include all 10 countries in the ASEAN region.
AirAsia Head of Commercial Spencer Lee said about the “Live Life Unexpected” and the Visit ASEAN@50 initiative, which the campaign will support:
We are excited to roll out this campaign and invite people to explore new experiences with AirAsia. As the ASEAN airline partner for the Visit Asean@50 campaign, we hope to promote ASEAN as a single yet diverse destination to as many people as possible.
He also added:
Our product, the AirAsia ASEAN pass was created for the very same purpose; to enable seamless movement within this region. We are very happy to collaborate with Entropia; a partner that understands our brand values and spirit.
Entropia’s partner, Ramakrishnan CN said:
AirAsia is an icon of our times. It has brought a certain freedom to a whole generation of people. Freedom to fly, freedom to be fearless, freedom to be themselves. The campaign is reflective of this spirit.
The “Live Life Unexpected” campaign is only a part of the whole Visit ASEAN@50 initiative, which should inspire tourists to live the ASEAN experience through a network of 80 destinations that AirAsia is flying in the region. Every month, as a part of the Visit ASEAN@50, the airline will introduce a new promotion with low-fare tickets for all markets.
AirAsia Launches Johor Bahru-Tawau
Meanwhile, AirAsia will connect Johor Bahru and Tawau beginning on 28th April, 2017.
The statement from the airline Head of Commercial Spencer Lee says AirAsia is the only airline to offer direct Johor Bahru-Tawau flights.
Mr. Lee said:
We aim to strengthen the connectivity within our network and the introduction of this route is a great example of our commitment.
Bookings for the new route are available on airasia.com from today until 19th February, 2017 and from 28th April, 2017 to 6th February, 2018.